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Design Principles

We use Design Principles as a tool for creating a better, more consistent experience for our users. They are high level principles that guide the detailed design decisions in our day-to-day work.

The principles

modular

Useful & functional

We encourage and enable behaviors in our users that will help them achieve their goals.

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Simple, safe & robust feel

Our product shouldn´t only be useful & functional but should also be perceived (visually) that way.

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Modular

Our product serves a broad range of user needs, therefor we design flexible elements that adapt to different needs and contexts.